shopyy1.0外贸独立站让多个网红带货实现返佣《私域会员联盟》的玩法
跨境电商随着直播和短视频平台的兴起，催生了一大波的网红主播，网红自带流量，也需要流量变现，所以现在很多外贸独立站卖家和网红达成了合作协议，由网红给独立站带来流量，在独立站上面成交。这个合作模式，解决了网红的无货源销售模式，也解决了外贸独立站卖家的流量问题。
但是一个外贸独立站，流量的来源是多种多样的，如google,facebook,邮件营销，tiktok，seo，网红营销等等。外贸独立站卖家找网红营销，又不会只单独和一个网红合作推广网站，这个时候，那就需要一个可以实现区分进到网站里面的是哪个网红推荐的流量，订单成交的记录，返佣的模式的规则及记录，接下来Allen就来给大家介绍一下具体的玩法。
基本的逻辑思路
在你的网站创建私域会员的分享规则，及获取佣金的规则。
1、私域会员联盟插件配置
2、后台积分规则设定
3、前台帮助中心写文章告知网红或者会员，如何分享网站商品赚取佣金。
通过插件应用，后台的积分功能及前台的联盟营销项目介绍，除了网红可以帮你分享，你的老会员也可以加入这个项目帮你分享。
一、私域会员联盟插件配置
网站后台安装应用插件，点击访问，点击“插件设置”
各个按钮的详细介绍如下：
【菜单名】 自定义输入，菜单名是显示在前台会员中心目录中的
【是否显示优惠券分享】 设置显示，则前台会员中心Affiliate页面显示优惠券分享，隐藏则不显示
【插件开关】 开启，前台会员中心可显示该插件设置；关闭，前台不显示
【内容】 自定义编辑内容
二、独立站后台积分规则设定
插件设置完成后，请前往后台设置成长值或积分，正常情况下只设置一种。
1）、成长值设置，后台【会员】—【会员级别】—【成长值设置】，添加事件。
订单支付（上级会员）：返给上级会员 订单支付（分享者）：返给分享者
2）、积分设置，后台【会员】—【积分设置】，添加事件。
3.查看前台会员中心（会员账号必须是登陆状态）
【Total Commissions】 点击View Detail，查看通过推荐分享得到的积分明细
【Total Credit】 点击View Detail，查看所有事件获得或已使用的积分明细
【Referrals】 点击View Detail，可查看被推荐会员名单及订单，只显示最近10条
【How to make Money】 可以直接copy会员链接分享；或者到商品详情页或优惠券页面进行分享
4.前往应用，查看“推荐会员列表”，显示所有被推荐会员及上级会员账号
5.分享订单列表，显示所有分享订单及分享者账号，可以清楚的查看到哪些订单是哪些会员分享产生的
6.回报列表，可查看分享者通过推荐事件获得的积分明细、成长值明细
7、返佣的规则，会员可以直接在网站里消耗积分。有2种消耗的模式。
A：后台可以设置积分的消费规则，通过这个规则，买家可以直接应用积分购买网站的商品，可以设定积分用于订单的抵扣规则，以及抵扣的订单金额比例，让网红产生的积分，直接消耗在网站里。
B：手动核减会员的积分，按照规则扣除积分，计算出佣金，线下转账给会员或者网红
三、前台帮助中心写文章告知网红或者会员，如何分享网站商品赚取佣金。
前台的帮助中心内容，一般怎么写呢？以下是范本
1、网站底部的帮助中心，添加加入联盟的介绍
1、文案内容一般如下：
(仅供参考，注意修改成自己网站的图及内容）
Affiliate Program
Achieve a win-win situation with your customers by joining our Affiliate Program!
We, one of the biggest online brand things retailers, are looking forward to sharing our resources with you. Earn commission on all referred sales just by referring customers to xxxxxxx.com.
Free and easy to join!
HOW IT WORKS
Here is how it works
1.register as a member on our website http://www.xxxxx.com (If you already have one,you can use it directly)
1.You promote and our products on your social platforms
(this can be a website,blog,forum,social media page,direct email,
Whatsapp or any other online channel)
2.Potential customer(such as your fans） clicks on the posts
3.Customer click through and orders at http://xxxxxxx.COM
4.You receive corresponding commissions
YOUR BENEFITS
• 10%~20% commission on each referred sale.
• Extra monthly Cash Bonus by sharing promotions.
• Newsletters when new activity and promotions update.
• 30-day cookie duration.
YOUR CUSTOMERS BENEFITS
1.Can find any brand things
2.Affordable prices
3.7/24 customer service and Live chat service
4.No-Questions-Asked Return and Refund
ABOUT COMMISSION SETTLEMENT PROCESS
1.The 1th of each month is the settlement commission day
example:
For orders in February, the commission will be settled on April 1
For orders in March, the commission will be settled on May 1
For orders in April, the commission will be settled on June 1
For orders in May, the commission will be settled on July 1
2.Commission withdrawal method: PayPal or shopping with points
3.Affiliate commission settlement time, within 30-60 days after the order is shipped
COMMON PROBLEM
Q:Who can Join affiliate program?
A: Everyone can join us(We are more welcome to bloggers of major social software）
Q：What is a cookie and what is the cookie length?
A: cookie is a small piece of data that is transferred to a computer in order to mark it for a later transaction. Our cookie length is 30 days. You get credit for any order within 30 days of the original click placed by the customer. Affiliate programs use cookies to track customers who have clicked on links from your site and made purchases so you can get your commission.
Q:Are there any fees or costs for becoming a member of Affiliate Program？
A: No, we promise it is completely free and there will be no costs during your affiliate marketing.
Q:How high is the commission rate?
A:The commission generated at the beginning is 10% of the order amount. If you place more and more orders, we will increase the commission accordingly.
Q:How often is the commission paid?
A:You can get your commission 15 days after the customer receives the goods.You can request to withdraw your commission at any time
Q:How many products links can i place on my site or social software?
A: It’s up to you.We recommend sharing our popular products, so that rate of product transformation will be better
Q. If a purchase is made for Product B via a promotional link intended for Product A, will the commission still be paid out?
A:Yes, we calculate commissions based on the final order. As long as you place an order through the website you share (whether it is product sharing or website sharing), all orders generated will generate commissions, and all future orders generated by the user will also be paid to you corresponding commissions
Q:Where can I check the corresponding orders generated by myself?
A: You can see the total commission and the details of each order generated in your account
注：QA问题模块的插入，使用这个插件去实现
通过以上的三个大的步骤设置及说明，可以让网红或者之前沉淀的会员去做裂变了。
